Training

During his time at Meta, our CEO, Svetlin, co-created the training programs for all internal sales people as well as for thousands of external clients in North America. These educational programs were centered on practical lessons how to set up, measure, and optimize media in the most minimalistic, yet, rigorous methods, to drive campaign performance. The programs were led by the best and brightest in the industry and covered topics like Creative Testing, Reels Testing, Attribution, AB Testing, Conversion Lift, Brand Lift, Marketing Mix Modeling, Creator Content Testing, Structure for Scale, Nielsen/Kantar measurement solutions, Lead Ad Testing, and many more.

Stay tuned for articles and training sessions posted here.