Leadership
Svetlin Dimov
CEO
Before founding Svey Media, Svetlin worked at Meta as a Marketing Science Partner, educating, consulting, and growing clients through marketing best practices and ad effectiveness measurement grounded in data and science. Svetlin managed a portfolio of ~ 4000 managed brands from mostly Ecomm, but also from a wide variety of verticals.
At Meta, Svetlin was the Subject Matter Expert on Attribution, Conversion Lift, and other Ecomm-specific solutions for the North American managed advertisers (~ 6K advertisers). He was also the SME on Reels Measurement and performed research proving the value of Reels ads on marketing objectives across the funnel.
With a passion to spread best practices grounded in data and science, Svetlin co-founded the North American Meta sales education program which educated sales how to run and measure ads so that they can spread that knowledge to their managed clients. He also co-created the scaled client webinar infrastructure which led to thousands of clients attending group client calls and webinars where they learned about best practices and had the chance to get their questions answered interactively in real time.
Svetlin is a recipient of the Greatest Strength Award for Partner Pride from Meta's NA Scaled Sales org. This award recognizes XFN team members for extraordinary, game-changing impact.
Previous Employment
Meta, Quantcast, Millward Brown (now Kantar), etc.
Education
M.A. from Northwestern, B.A. from UC Berkeley
Bara Hortova
Partner & VP, Growth Marketing
Before joining Svey Media, Bara worked at Meta as an Account Manager where she consulted all kinds of businesses, from small e-comm stores to large public companies, on their advertising strategies on Facebook and Instagram. Responsible for $100M+ in annual ad spend, she helped her clients optimize their budget allocation and capitalize on high-impact growth opportunities. Over 4 years at Meta, Bara managed a portfolio of more than 130 advertisers, mostly in the E-comm, Health, Finance, and Professional Services verticals which equipped her with deep expertise across the Meta suite of products, from Shops to Lead Generation.
As a measurement SME at Meta, Bara provided guidance and training to over 300 colleagues on using data to optimize advertising campaigns and achieve better results for their clients. Her direct involvement in Lead Gen product development and alpha testing of new products also led to multiple case studies and highlighted her ability to devise creative, unconventional solutions to address her clients' unique needs. Now at Svey Media, she brings this wealth of experience and her passion for data-driven marketing to help businesses of all sizes thrive.
Bara is Meta Certified in Media Planning, Media Buying, and Creative Strategy.
Previous Employment
Uber, Meta
Education
B.A. from DePaul University