The Meta Audit
We are a team of former Meta Marketing Science Partners and Marketers that use data to measure, experiment, optimize, and improve performance of small and medium size businesses.
It starts with diagnosing what's holding you back and getting you actionable recommendations. Why us? We've done hundreds of audits while scaling clients from Ecomm, Services, and other verticals.
The 35-part Meta Audit by ex-Meta Marketing Science Partners
Tracking & Events
- CAPI & Datasets
- Events & EMQ
- Custom Conversions
- Commerce Manager
- Integrations
- Grade
- Recommendations
Audiences & Targeting
- Audiences
- Customer Lists
- Exclusions
- Targeting
- Grade
- Recommendations
Marketing Strategy & Tactics
- Marketing Objectives
- Marketing Funnel
- Prospecting
- Retargeting
- Campaign & Ad Set Optimizations
- Grade
- Recommendations
Account Structure & Learning Phase
- Account Fragmentation
- Learning Phase
- Audience Sizes
- Placements
- Budget Liquidity
- Bidding
- Event Optimization
- Frequency of edits
- Grade
- Recommendations
Creative Guidelines
- Formats
- Durations
- Sizes
- Branding
- Ad Copy
- Creator (Influencer) Marketing
- Grade
- Recommendations
Performance & Measurement
- Performance
- Spend
- Attribution
- A/B Tests
- Conversion Lift Tests
- Brand Lift Tests
- MMM (Marketing Mix Modeling)
- Grade
- Recommendations
Summary & Recommendations
- Summary
- Grade
- Recommendations